Web Survey Bibliography
Title Online Research – Game On!: A look at how gaming techniques can transform your online research
Author Puleston, J.
Year 2011
Access date 23.10.2012
Abstract
This paper will examine some of the background theory behind game play and look at how this thinking can be applied to market research, examine some of the technical hurdles needed to develop game based surveys, and explore the work GMI have been conducting with clients to gamify their surveys.
Access/Direct link
Conference Homepage (abstract) / (full text)
Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - The ASC's 6th International Conference, 2011: Shifting the Boundaries of Research (7)
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Probably the Best Bias in the World?; 2011; Dent, T.
- Optimus Modus: Comparing interviewing modes for visitor surveys; 2011; Stanley, N., Jenkins, S.
- The development of the KubeMatrix™ as a mobile app for Market Research Online Communities; 2011; Birks, D. F., Wilson, De.
- Online Research – Game On!: A look at how gaming techniques can transform your online research; 2011; Puleston, J.
- Engagement, Consistency, Reach – why the Technology Landscape Precludes All Three; 2011; Johnson, A., Rolfe, G.